Title: 102816-Shell Berchem CVP NL_Final_250817
Duration: 0:58 seconds
A video showing all of the facilities the Berchem services - good for families, great for truckers.
102816-Shell Berchem CVP NL_Final_250817 – Transcript
[Background music plays]
Upbeat / energetic
START: “Welcome to Berchem”, with ‘Welcome to’ spinning round in the different languages
END: Good for families, great for truckers.
We open to see the Berchem forecourt with a truck arriving at the station, camera pans down.
Our family gets out of the struck towards camera and looks around amazed at the view. The trucker mouths ‘WOW!’.
A photo of the family is taken and freezes into an Instagram post and three thumbs up emojis pop up.
We see a CU of our trucker’s hand putting his card into the petrol pump card machine, selecting all three pumps. Emojis pop up showing one card = 3 pumps.
The trucker pulls out the three pumps and puts three nozzles into the three tanks, one at a time.
We cut to a wide shot of the front of the truck, with the children in the cabin and the mother and father filling the tank either side of the truck, all happily holding out three fingers in the air.
A photo is taken of this scene, again appearing in an Instagram frame with the ‘petrol = 7 mins!!’ emojis and then a firework emoji.
We open to see two hands making a heart shape around the exterior Shell logo. We pan out to see the whole family standing outside the main entrance to the Berchem shop and café. The family post for another photo and the Instagam frame appears again and we see the emojis for ‘petrol = food coffee shower’ pop up. A Euro then appears, which is crossed out.
We then see the family inside the café shop, picking up their food tray at the counter café. A picture is taken and appears in the Instagram frame, showing the ‘food and tick’ emojis.
We see a coffee being poured from a machine and the young boy jumping up and down in front of his dad, our trucker. A picture is taken of the boy giving a thumbs up and appears in the Instagram frame with the coffee and tick emoji flash up.
We cut to the inside of the shower, where our trucker is washing and singing loudly. We see his family covering their ears outside. A photo is taken of this scene which appears in the Instagram frame, with the shower tick emojis pop up. We then see ‘shower + singing = thumbs down’ emojis.
We then cut to the exterior terrace, which looks over the forecourt. We see the parents sharing a hot drink at a table. The audio changes to soft gentle music as they stare into each other’s eyes. We pan out, the music cuts back to the upbeat music from before and the kids run into shot shouting and climb onto the bench next to them. They all hug and look to camera for another photo. The photo then freezes into the Instagram frame and the caption reads ‘Berchem, three thumbs up and fireworks’ emojis.
We see a wide shot overlooking the Berchem forecourt at night. This quickly fades to a blur and we see the copy, ‘Good for families, great for truckers.’
© SHELL INTERNATIONAL LIMITED 2018